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Demotivated / hoodie_b

D / hoodie_b

USD 235

Model girl - 5'10 feet tall wearing L size. Model boy - 5'11 feet tall wearing L size.

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hoodie_b product info

Black unisex “Demotivated” hoodie. Our special double-layered 3D fabric is known for its great form-keeping abilities and exceptional resistance to crumpling. The smooth fabric and hidden internal seams deliver comfort as well as the unique IDLE loose-fit look. Brand graphics in black and orange, inspired by the Demotivated series.

In an era of universal obsession with motivational content, we shifted our attention to urban youngsters who enjoy idleness and commitment-free lives. Some consider them demotivated, reckless, and irresponsible; calling their success just a stroke of luck. It doesn’t matter if it’s a blogger picking his nose on Youtube, an aspiring musician, or an artist trying to express himself, they’re not looking for advice or instructions on how to live their lives. They’re true to themselves. And while it may not always be joyful or even comfortable, they’re genuine and, through that genuineness, attractive to others.

We see it as a kind of mental youth, inaccessible to the majority in a society of rigid frameworks and stereotypes. Inspired by these ideas of breaking free and not conforming, and in collaboration with a group of young creatives in Hong Kong, we made the dedicated Demotivated series.

Style ID:
D / HOODIE_B

Color:
Black / Orange / White

Composition:
92% polyester 8% spandex / lining 95% polyester 5% spandex / 3% other materials.

Washing instructions:
Wash at 30°C. Do not bleach. Tumble drying low temperature. Iron cool heat reverse side.

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