D / rev_bomber

rev_bomber product info

Unisex “Demotivated” reversible bomber jacket. Intentionally aged faux sherpa fleece fabric on the face side hand-printed in demotivated series style. White embroidery and a brand-orange sleeve badge complete the look. On the reverse side, a mesh double-layered fabric keeps air space to improve comfort but still could be worn inside out for a change.

In an era of universal obsession with motivational content, we shifted our attention to urban youngsters who enjoy idleness and commitment-free lives. Some consider them demotivated, reckless, and irresponsible; calling their success just a stroke of luck. It doesn’t matter if it’s a blogger picking his nose on Youtube, an aspiring musician, or an artist trying to express himself, they’re not looking for advice or instructions on how to live their lives. They’re true to themselves. And while it may not always be joyful or even comfortable, they’re genuine and, through that genuineness, attractive to others.

We see it as a kind of mental youth, inaccessible to the majority in a society of rigid frameworks and stereotypes. Inspired by these ideas of breaking free and not conforming, and in collaboration with a group of young creatives in Hong Kong, we made the dedicated Demotivated series.

Style ID:
D / REV_BOMBER

Color:
Dark gray / Black / White

Composition:
Mesh 100% polyester / fur 100% polyester / 92% polyester 8% spandex / 3% other materials.

Washing instructions:
Handwash. Do not bleach. Do not tumble drying. Do not iron.